Hi! I'm Berit. 🙂 Senior UX & Product Designer
10+ years,25+ projects,10+ clients.
I help teams turn complex products and services into experiences that are easier to use and easier to build.
IndustrialINDUSTRIAL DATA TOOLS · 2020–2023 · 2 projects
A platform for monitoring, calculation, reporting and statistical analysis, used by specialists both internally and by customers. I redesigned the expert experience in many ways, from dashboards to data views.
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Public educationNATIONAL EDUCATION ADMINISTRATION PLATFORM · 2021–2024 · 1 project
A shared, standardised design foundation that unified usability and logic across several platforms.
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Higher educationUNIVERSITY CX & AI TOOLS · 2025–2026 · 1 project
An AI-powered search and service hub that lowers support pressure and helps students find what they need on their own.
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Environmental researchENVIRONMENTAL DATA SYSTEMS · 2020–2024 · 5+ projects
Monitoring and reporting tools for environmental data, built so specialists can find, compare and publish results without fighting the interface.
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Design system · Work sample
DS by BeritI built this design system to show that I can create, build, develop and manage one. It has tokens, accessible components and documentation in code, and a matching UI kit in Figma. Design changes start in Figma, and the code is updated to match.
Hey, happy to have you here! ♥
Growing up in a small town in Finland, I never expected to end up in tech, let alone design. I studied IT and web development, but my real start in design happened almost by accident: a friend brought me into his startup while I was still in high school, and that's where I first got hands-on experience with both design tools and code. I've been curious about both ever since.
Ten years in design, nine of them as a consultant, taught me to move between very different worlds: public sector platforms, industrial tools, environmental data systems, often as the only designer in the room. I've worked on more than 25 projects, and each one shaped how I work today. That kind of work forces you to care about your craft, because there might not be anyone else to catch what you miss.
I value quality work, clear focus, and strong collaboration. Instead of worrying about how AI is changing design, I take a practical approach: I use the tools that make sense, keep improving my process, and keep building solid product experiences.
Music I keep listening to
User research and interviews, usability testing, journey mapping, service blueprints. Finding out how work actually happens before deciding what to build.
UI flows and interface design, process diagrams and prototypes. I read and modify front-end code, and build working components or specific parts of a site in code rather than only static screens.
Design systems from tokens to components, built so that developers can pull from them directly. DesignOps keeps design and development in step: shared tools, clear naming, documentation and ways of working that help a team deliver consistently.
I build prototypes and real components with AI tooling, and I know how to direct an agent rather than accept what it produces: writing the rules it works from, and reviewing what came out. I built my own design system this way.
Workshops that bring users, stakeholders and developers to the same table, from mapping today's pain points to co-designing what comes next.
Supporting a product owner through planning and prioritisation, setting the measures that show whether a design worked, and a lean approach to getting something usable in front of people early.
Sometimes that means weeks of research before anything gets drawn. Sometimes it means a prototype in someone's hands the same afternoon. Pick a project type to see how the shape changes.
What kind of project?
Click a step to see how I work.
Each one has a reason it exists, and a reason I sometimes leave it out.
We agree, together, on what success looks like before the work starts.
Tell me what you're building, what's getting in the way, and where you want to go.
berit.alasmaki@gmail.comConnect on LinkedInI'm a service designer who helps organizations work more effectively and work out how the needs created by a changing world should shape what they do. I specialise in strategic design, service design and change management. I'm a skilled facilitator and developer of work communities, and I get excited about working with social innovation. My dream project would involve special groups in an empowering future-visioning initiative that helps organizations adapt their work to meet those groups better. I want to use my design expertise to advance a sustainable future and inclusivity.
Anna on LinkedIn (opens in a new tab)
I'm a service designer who wants to make both the digital and the physical society more equal and more useful to all of us. I've worked on equality-related challenges for 14 years, in non-profits, at the UN, in academia and at a consultancy. Human-centred design has been an essential part of my work since 2016. My health and communications background in the third sector gives me a strong base for helping associations, unions and small businesses build impactful, accessible services. I'm especially energised by projects where I can concretely involve minorities in the design process, and so help create equal organizations and services.
Michelle on LinkedIn (opens in a new tab)